This is the story of a little boy and a cute, cuddly, abandoned, pink bear cub. Captivated by his cuteness, the little boy decided to adopt his new pink pal. He took him home, took care of him, and the two became the best of friends...Until the cute little cub grew up.
The cuteness of stuffed animals, wild and feral in real life, seemed strange to Mori Chack (Chax). "It is only natural for a bear to attack humans. I wanted to express that in a cute manner."
And that's what he's been getting paid to do, since 2002, when he was discovered selling hand-made postcards on the streets of Osaka. Almost overnight, Gloomy Bear, in all his pink, kawaii-style gruesomeness, had clawed his bloody way into the hearts of Japanese youth.
Gloomy, pronounced "gurumi" in Japanese, actually means stuffed, and is the suffix of the word "nuigurumi" (sewed and stuffed) meaning "stuffed animal" in Japanese. Unlike his Disney cousin, Pooh-san, who also enjoys great popularity among kawaii kid consumers, Gloomy can not be tamed by the society he's caged in.